
The 7 Academy
Football · Surrey
Moved off GoTeamUp · Microsoft Bookings · Mailerlite · a bespoke website
Off four tools, onto one
Bookings on GoTeamUp, trials on Microsoft Bookings, emails on Mailerlite and a website that could not take a payment. Four logins, four bills, nothing talking to each other.
Live on Kelvo in days. Schedule, members and plans brought across; one branded booking site; parents book and pay in under two minutes; coaches mark registers on their phone.
Four systems → one. £0 a month.
Moved off Omnify
From one-off blocks to recurring revenue
Every parent bought a block for the term, then had to be chased to buy the next one. Revenue reset to zero at every term boundary.
Live on Kelvo in days. Moved before the new term and put existing customers straight onto recurring plans. Renewals charge automatically, parents get a reminder first, and failed cards are retried and followed up without anyone lifting a finger.
Term-by-term chasing → renewals that run themselves.

Elite Player Programme
Football
Moved off Abler
Trials, an assistant and promo funnels — in a week
The old system could take a booking, but could not turn a free trial into a paying member, answer a parent at 9pm, or run a promotion that led anywhere.
Live on Kelvo in 7 days. Free-trial conversion, an AI assistant grounded in their live schedule, and discount codes that take new families from a promo straight into checkout.
Bookings only → trials that convert, questions answered, promos that land.